Referring Physician Liaison

• Job Title: Referring Physician Liaison
• Location: San Fransico Bay/ California
• Reports to: Senior Director, Provider Relations
• FLSA Status: Part-Time

About CCRM

CCRM is a nationally recognized leader in fertility care, known for pioneering science, personalized treatment, and a commitment to exceptional patient outcomes. With more than 35 years of experience and a network of leading fertility specialists across the country, we help patients build their families through innovation, compassion, and clinical excellence.

As we continue to expand our presence in the San Francisco Bay Area, we are seeking a motivated, relationship-driven, and results-oriented Physician Liaison to strengthen our physician referral network, expand market awareness, and drive new patient volume (NPV) the required time is 20 hours per week (Flex)

About the Role

As a Physician Liaison, you will play a key role in growing CCRM's presence throughout the San Francisco Bay Area by building and maintaining strong relationships with referring physicians and healthcare providers.

You will serve as the primary connection between CCRM and the local medical community, with a focus on OB/GYN practices, women's health providers, urologists, oncologists, and other key referral sources. Through consistent field engagement, strategic outreach, and physician education, you will identify new referral opportunities, strengthen existing partnerships, and drive measurable growth in new patient referrals.

This is a highly visible, field-based role ideal for a confident, self-motivated professional who enjoys building relationships, understands the importance of physician engagement, and thrives in a performance-driven environment.

The position requires 80% or more of working time in the field, conducting physician office visits, developing referral relationships, and participating in strategic networking and educational events throughout the Bay Area.

Key Responsibilities

Physician Referral Development & Market Growth

• Build, strengthen, and expand relationships with referring physicians and healthcare providers, including OB/GYNs, urologists, oncologists, and women's health specialists throughout the San Francisco Bay Area.

• Identify and develop new referral opportunities while growing referral volume from existing physician partnerships.

• Execute consistent, strategic field outreach through scheduled physician meetings, office visits, and educational engagements.

• Maintain a strong understanding of the local healthcare landscape, referral patterns, and competitive environment to effectively position CCRM as a trusted fertility care partner.

Territory Management & Performance

• Take ownership of assigned territory performance, with accountability for achieving monthly new patient visit (NPV) and physician referral growth goals.

• Develop and execute targeted outreach strategies to maximize physician engagement, referral opportunities, and market growth.

• Utilize Salesforce CRM to track physician interactions, referral opportunities, outreach activities, and account development.

• Monitor referral trends, evaluate performance, and provide regular updates on territory activity, opportunities, and results.

Physician Engagement & Relationship Management

• Serve as a trusted resource and primary point of contact for referring providers, ensuring consistent communication and a positive referral experience.

• Educate physician practices on CCRM's fertility services, clinical expertise, referral processes, and patient care offerings.

• Partner closely with Reproductive Endocrinologists (REIs) and local practice leadership to align outreach efforts with clinical services, scheduling availability, and practice priorities.

• Gather and communicate referring provider feedback, market insights, and opportunities to strengthen physician relationships and improve referral coordination.

Strategic Events & Community Outreach

• Plan and execute physician-focused educational events, including lunch-and-learns, networking opportunities, and provider education programs to strengthen referral relationships.

• Identify opportunities to engage local employers, benefits partners, and community organizations to expand awareness of CCRM's fertility services.

• Represent CCRM at relevant healthcare events, professional meetings, and community initiatives to support market visibility and new patient growth.

Cross-Functional Collaboration

• Collaborate with local clinic leadership, REIs, patient services, and marketing teams to support referral development and a seamless patient experience.

• Maintain strong communication with internal stakeholders regarding provider needs, referral opportunities, and market developments.

• Partner with the national Physician Liaison team to share market insights, successful outreach strategies, and best practices that support organizational growth.

Key Metrics for Success

• Number of new patient visits (NPVs) generated monthly from PL-led efforts

• Growth and retention of referring provider relationships

• Frequency and quality of field activities (logged visits, meetings, and events)

• Referral funnel conversion metrics from awareness to appointment

• Feedback from clinic leadership on PL alignment and impact

Required Qualifications

• Bachelor’s degree in healthcare, business, communications, or a related field

• 2+ years of experience in physician outreach, healthcare field sales, or referral development

• Excellent interpersonal skills with a warm, confident, and polished presentation style

• Strong organizational abilities and proficiency with CRM tools (Salesforce preferred)

• High emotional intelligence, with the ability to navigate diverse provider personalities and office cultures

• Comfort traveling throughout the San Francisco Bay Area and surrounding area via personal vehicle

Preferred Qualifications

• Prior experience in fertility, women’s health, or specialty medicine preferred

• Understanding of fertility benefits (e. g., Progyny, Carrot) and employer commercial insurance plans

• Familiar with local market trends and demographics, with analytical and strategic mindset

• Existing relationships with OB/GYNs or provider groups in San Francisco area

Working Environment

• Field-based with frequent travel across the San Francisco Bay area

• Occasional lifting (up to 40 lbs) for events, materials, and set-up

• Flexibility for occasional early morning or after-hours events