Physician Engagement Specialist

Summary

A Physician Engagement Specialist (or Liaison) builds and nurtures relationships between healthcare organizations and referring physicians to increase patient referrals and drive revenue. They conduct on-site visits, deliver presentations on services, and analyze referral data to meet growth goals. This role requires strong communication, networking, and CRM skills. 

Key Duties and Responsibilities

* Relationship Management: Develop, maintain, and strengthen relationships with physicians, practice managers, and staff to grow referral volume.

* Territory Planning: Identify target physicians and referral sources, implementing strategic plans to meet quarterly goals.

* Education & Marketing: Educate referring offices about services, procedures, and providers via in-person visits, events, and networking.

* Data Analysis & Reporting: Track outreach activity, analyze referral patterns, and document engagement in a CRM system to monitor progress.

* Problem Resolution: Act as the liaison to resolve issues between referring offices and the health system to ensure seamless patient care.

Education and Experience

* Experience: Typically requires experience in healthcare sales, business development, or clinical outreach.

* Education: An Associate’s degree is often required, while a Bachelor’s degree in healthcare administration, marketing, or a related field is preferred.

Essential Skills and Abilities

* Thrives in an unstructured, start-up environment.

* Self-starter that can work independently and collaboratively, prioritize tasks and has initiative and excitement to take on unfamiliar tasks.

* Advanced knowledge of word processing, graphic presentation and computer software related to specific tasks

* Demonstrated excellent computer and word processing skills with special emphasis on calendaring, presentation, and spreadsheet capabilities

* Working knowledge of company policies, procedures, and operations

* Excellent composition, grammar, and business language skills

* Excellent communication and interpersonal skills with the ability to effectively communicate with all levels of management, patients, and family members.

* Creative, flexible, well organized, resourceful, and detail-oriented

* Excellent judgment in handling confidential and sensitive information

* Ability to work independently, set priorities and handle multiple tasks with a high level of efficiency

* Establishing and maintaining cooperative working relationships with others

* Ability to work across locations and time zones

Core Competencies

* Instills trust

* Customer focus

* Manages ambiguity

* Collaborates

* Drives results