Glen Park Senior Living logo
Glen Park Senior Living
Valley Village, California

Retirement Counselor

Counselor / TherapistFull-Time

Listed compensation

$73k-$75k

The week · per this posting · weekdays assumed

Ask the employer about call expectations, weekend coverage, nights and shift pattern and time off.

Posted 1h ago · Verified live

Job Description

About Us:

Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focused on enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.

Job Summary

We're hiring a Marketing Director/ Retirement Counselor to join our team. In this role, you'll assist with resident onboarding and generate leads for our community.

Responsibilities

  • Achieve maximum occupancy levels and meet monthly benchmarks.
  • Follow up with leads and develop new resources using CRM software.
  • Present community benefits effectively.
  • Understand customer needs and wants.
  • Conduct morning rounds to ensure facilities are tour ready.
  • Follow up on all leads, tours, reservations, and inquiries.
  • Assist with administrative tasks.
  • Attend community events.
  • Write press releases.
  • Maintain liaison with families and residents.
  • Resolve resident complaints and grievances.
  • Assist in the front office.
  • Attend monthly family Potlucks.
  • Obtain complete and accurate information to facilitate the admissions process.

Qualifications

  • Presents a professional image to prospects through dress, behavior, and speech.
  • Experience working with older adults is preferred.
  • Completion of at least 60 college or continuing education units is required.
  • Current training in first aid and CPR is preferred.
  • Need to have the flexibility to relocate and travel as needed for the position.
  • Execute Strategic Marketing Plan
  • Utilize CRM software to manage all contacts.
  • Compassionate and uplifting spirit that is passionate about working with the senior population.

Special Skills Needed

Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.

  • Excellent communication skills.
  • Customer service and time management skills.

Physical Requirements

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Lines of Supervision

  • Supervision Given & To Whom: Executive Director, President, & VP of Marketing and Sales
  • Supervision Received & From Whom: Delegated by the Administrators.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.

Join our team and make a difference in the lives of seniors. Apply now!

Qualifications

Experience
2+ years of experience

Certifications

CPR (preferred)

Key Skills

Lead generationPublic relationsAdmissions processingConflict resolution

Senior Living Marketing — Counselor Career Context

Of the 50 active Counselor listings this role was benchmarked against, 66% are remote, 24% have no call, 64% require no weekends.

The cost-of-living index for California is 110.7 (US average = 100; BEA Regional Price Parities (2024)), so the posted ~$74k midpoint carries the purchasing power of roughly $67k in an average-cost state. 63.6% of California clinicians report burnout symptoms in WeekdayDoc's Burnout Index (2026-01 data).

How many Counselor jobs are remote?
MeasureThis jobMarket
Listed pay$73k–$75kCounselor median $95k (middle half $81k–$106k)42 comparable listings, Oct 2026
Cost-of-living adjusted pay~$67k in purchasing powerCalifornia index 110.7 (US = 100)BEA Regional Price Parities (2024)
Counselor listings in California1,071 active13,727 nationallylive on WeekdayDoc, Oct 2026
Work settingon-sitepeers: 66% remote · 24% no call · 64% no weekends50 benchmarked listings
Sign-on & loan repaymentnot statedCalifornia Counselor listings: 11% state a sign-on bonus (median $3k) · 9% offer loan repayment1,071 active listings, Oct 2026
Counselor pay trend+2.8% vs prior quarter—through Sep 2026
Sources: WeekdayDoc live listing index, BEA Regional Price Parities (2024); as of Oct 2026. Same values as the Weekday Verdict and Market Insights on this page.

Top Counselor Jobs

39 matches · ranked by pay

Salary Distribution

39 jobs · 24 employers
9
<$90k
8
$90k-105k
8
$105k-120k
14
$120k-135k

Annual compensation range

Benefits & Perks

27 jobs · 24 employers
401k / retirement match
89%
Sign-on bonus
52%
CME allowance
41% this job
Loan repayment
11%
PSLF eligible
11%

Share of similar jobs offering each benefit

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$117k-$134k
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Psychotherapist, Behavioral Health

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MCRT Licensed Team Lead LCSW LMFT LPCC - Mental Health 639

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+ 37 more · ranked by pay

Work-life snapshot

median 6.1this job 1.5
Below most Counseling listings for work-life

Listing-based score, 0–10, across 13,559 comparable listings. Shaded area = the share scoring below this one.

  • On-site
Glen Park Senior Living logo

About Glen Park Senior Living

Nursing Homes and Residential Care Facilities
Glendale, California
51-200 employees