Retirement Counselor
Listed compensation
$73k-$75k
The week · per this posting · weekdays assumed
Ask the employer about call expectations, weekend coverage, nights and shift pattern and time off.
Job Description
About Us:
Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focused on enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.
Job Summary
We're hiring a Marketing Director/ Retirement Counselor to join our team. In this role, you'll assist with resident onboarding and generate leads for our community.
Responsibilities
- Achieve maximum occupancy levels and meet monthly benchmarks.
- Follow up with leads and develop new resources using CRM software.
- Present community benefits effectively.
- Understand customer needs and wants.
- Conduct morning rounds to ensure facilities are tour ready.
- Follow up on all leads, tours, reservations, and inquiries.
- Assist with administrative tasks.
- Attend community events.
- Write press releases.
- Maintain liaison with families and residents.
- Resolve resident complaints and grievances.
- Assist in the front office.
- Attend monthly family Potlucks.
- Obtain complete and accurate information to facilitate the admissions process.
Qualifications
- Presents a professional image to prospects through dress, behavior, and speech.
- Experience working with older adults is preferred.
- Completion of at least 60 college or continuing education units is required.
- Current training in first aid and CPR is preferred.
- Need to have the flexibility to relocate and travel as needed for the position.
- Execute Strategic Marketing Plan
- Utilize CRM software to manage all contacts.
- Compassionate and uplifting spirit that is passionate about working with the senior population.
Special Skills Needed
Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.
- Excellent communication skills.
- Customer service and time management skills.
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Lines of Supervision
- Supervision Given & To Whom: Executive Director, President, & VP of Marketing and Sales
- Supervision Received & From Whom: Delegated by the Administrators.
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
Join our team and make a difference in the lives of seniors. Apply now!
Qualifications
- Experience
- 2+ years of experience
Certifications
Key Skills
Senior Living Marketing — Counselor Career Context
Of the 50 active Counselor listings this role was benchmarked against, 66% are remote, 24% have no call, 64% require no weekends.
The cost-of-living index for California is 110.7 (US average = 100; BEA Regional Price Parities (2024)), so the posted ~$74k midpoint carries the purchasing power of roughly $67k in an average-cost state. 63.6% of California clinicians report burnout symptoms in WeekdayDoc's Burnout Index (2026-01 data).
| Measure | This job | Market |
|---|---|---|
| Listed pay | $73k–$75k | Counselor median $95k (middle half $81k–$106k)42 comparable listings, Oct 2026 |
| Cost-of-living adjusted pay | ~$67k in purchasing power | California index 110.7 (US = 100)BEA Regional Price Parities (2024) |
| Counselor listings in California | 1,071 active | 13,727 nationallylive on WeekdayDoc, Oct 2026 |
| Work setting | on-site | peers: 66% remote · 24% no call · 64% no weekends50 benchmarked listings |
| Sign-on & loan repayment | not stated | California Counselor listings: 11% state a sign-on bonus (median $3k) · 9% offer loan repayment1,071 active listings, Oct 2026 |
| Counselor pay trend | +2.8% vs prior quarter | —through Sep 2026 |
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