Physician Referral Liaison

This role is a mixture of remote and onsite work. 3-4 days will be out in the field assisting the West Cleveland and Sandusky Territory.

Midwest Vision Partners (MVP) is seeking a high-performing Affiliate Liaison to drive new patient growth by strengthening and expanding referral relationships. This role serves as a trusted connector between referring providers and our clinical teams-removing barriers, improving access, and supporting sustainable referral growth.

The Affiliate Liaison represents the full scope of services offered by our physician practices, primarily calling on optometrists (approximately 80%) while also engaging other referring providers across the market. This role blends relationship management with disciplined sales execution, data-driven territory management, and deep provider-level knowledge.

This job description is not intended to be an exhaustive list of duties, responsibilities, or activities.

About Midwest Vision Partners (MVP)

Midwest Vision Partners is dedicated to preserving and improving vision by supporting a network of ophthalmologists and optometrists who deliver patient-centered care. Founded in 2019 in partnership with Alpine Investors and headquartered in Chicago, MVP serves 70+ locations across five states, with over 140 physicians and 1,500 employees.

Key Responsibilities

• Referral Growth & Territory Management
• Grow and retain referral volume within an assigned territory
• Proactively identify new referral opportunities and at-risk accounts
• Segment and manage referral sources by pipeline stage (new, developing, established, declining)
• Execute a disciplined territory plan aligned with growth priorities

Provider & Market Expertise

• Develop a strong understanding of the providers represented, including specialties, clinical strengths, and access
• Articulate the practice's value proposition clearly and credibly to referral partners
• Maintain working knowledge of disease states, treatment pathways, and service lines
• Understand local market dynamics and competitive landscape
• Field Execution & Relationship Management
• Conduct high-quality, purpose-driven field visits
• Move beyond "check-in" conversations to value-based discussions
• Address barriers to referral growth by collaborating with scheduling, call center, and practice teams
• Support transitions such as provider onboarding or retirements to ensure continuity
• Data, Tools & Accountability
• Accurately log activities, insights, and follow-up in CRM tools
• Use data and dashboards to guide prioritization and track performance
• Monitor referral trends and escalate risks or opportunities proactively
• Meet or exceed defined activity and growth targets

Travel Requirements

This role is predominantly field-based, requiring approximately 90% travel and regular in-market visits to referral sources within a 30-mile radius of the practices represented in the West Cleveland and Sandusky markets.

• Knowledge, Education, and Skills Requirements
• Bachelor's degree
• 3+ years of experience in medical sales, healthcare liaison, provider relations, or a related field
• Ophthalmology, optometry, or specialty healthcare experience strongly preferred
• Demonstrated ability to manage a territory and drive measurable growth
• Comfort using CRM systems, data, and performance metrics
• Strong communication, organization, and follow-through skills

• Ideal Candidate
• Consultative, credible, and professional in the field
• Comfortable having growth-focused conversations
• Detail-oriented and disciplined in execution
• Curious and motivated to continuously learn clinical concepts
• Collaborative partner to physicians, practices, and operations teams
• What Success Looks Like
• Consistent referral growth and strong affiliate retention
• Clear articulation of provider capabilities and access
• Proactive identification and resolution of referral barriers
• Trusted, professional presence with referral partners
• Strong alignment with internal teams and leadership