Associate Director, Paid Media

About the Role

Remote. $145K-$155K. Lead paid media. Digital marketing. Flexible schedule. Work from anywhere.

Work-Life Balance Factors

Remote/telehealth

Key Responsibilities

• driven Associate Director of Paid Media to lead and scale our paid media programs across multiple digital platforms. This senior
• Continuously monitor campaign performance and optimize toward KPIs such as CTR, CPC, CPA, ROAS, and LTV.
• Encourage A/B testing for ad messaging, creative variations, targeting strategies, and landing page performance
• Support market research to identify opportunities and refine targeting strategies, leveraging tools like Conductor, Sprout Social, and Pendo.
• Conduct competitive benchmarking to help refine strategy and improve campaign effectiveness.
• People Manager

Requirements

• Education, Experience, and Skills
• Bachelor’s degree in Marketing, Communications, or related field; or equivalent professional experience.
• 7+ years of experience managing paid digital campaigns across multiple platforms.
• Excellent written and verbal communication skills with experience crafting compelling ad copy.

Benefits & Compensation

• scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry
• REMOTEPay Transparency, Budgeted Range$145,000

Work Schedule

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Work Schedule

• Ability to communicate effectively via phone and video calls